I think that viral campaigns can be really fun when they catch me off guards – and sometimes they do. I just saw The Great Pockets which had me guessing till the end. You can just see it’s too big of a budget to not be commercial, but you just can’t see for what. And then it subtly comes at the end. The guessing just had me going. At the other end of the spectra, there are the viral campaigns which really go for the documentary/real-life feel – like something exceptional was accidentally caught on tape.The Danish produced Dynamite Surfing add was the last one I saw of this kind – and I saw it several times! A third kind of viral campaign is where they just go overboard – let it all out and get you laughing while you are watching it. I laughed at the Amnesty TeleShop one.Basically, it’s just about getting you to tell a friend whether its human rights or surfwear…and sometimes it just really works.
