This is a must-see simply for the atmosphere and the great execution.
It’s a heavy one though, so find a computer with a good connection first, or it’s going to be all loadtime. Got Milk? is a California based orgnization trying to increase awareness and the value of milk. There campaign GET THE GLASS consists of a series of TV spots and then this GET THE GLASS online game.
And what a game! Basically it’s a traditional dice-rolling boardgame but done up in full 3D. It’s got a great 1930ish feel and is centered on a sympathetic gangster family trying to find the only glass of milk left. You have to roll the dice, try to stay out of jail (Milkcatras) and keep the coppers off your tail. Along the way you have to answer trivia questions and play small, interactive games to get ahead faster.Its not really that the actual gameplay is so fantastic, but the atmosphere (graphics, sounds, cameras, characters etc) just works so well, that it draws you in like a movie – you just want to see more and find out what happens. Its really one of the better things I have seen in a while and another example of a broadband advergame where Flash is used to control non-vector formats.Playing it from Denmark, it can seem like the whole milkbranding has been pushed a bit in the background, but apparently, in theUS where the game exists along TV ads, the whole Got Milk? campaign has reached very high brandrecognition.
What ever you do, just try it.Play game
